CSI specifications guide for BPM’s
Suppose you work for a building product manufacturer as a product manager, architectural representative, or marketing position, and you get a request for a CSI specifications guide for your product. What do you do?
At first, it may seem like a complex request, but soon you’ll start to explore things like:
- What is a CSI 3-part specs?
- Do I need a specification?
- Who should write our product specs?
- How will design professionals find them?
You’re not alone in your research. Construction specifications are a mystery to most building product manufacturers. Big and small companies alike are at all ends of the spectrum when understanding CSI 3-part specifications.
The main thing to remember about specs is that they help facilitate a future sale. The more specification requests you receive, the more you’re building your brand.
So let’s get started and learn more about CSI 3-part specifications!
What is a CSI 3-part spec?
You’ve probably heard of the Construction Specification Institute or CSI, as most people refer to the organization. CSI creates standards, forms, processes, and certifications we all rely on in commercial construction. One of the standards is CSI SectionFormat, which most of us know as CSI 3-part specs.
A CSI 3-part specs describe a product or assembly requirement in a 3-part text form. This makes it easy to locate information from spec to spec and contractors to follow them. The 3-parts are:
Part 1 – General
Part 2 – Products
Part 3 – Execution
CSI specifications should not be confused with the drawings. Drawings show the visual connections, details, and sizes. So if you get a request for CAD or BIM files, I would recommend reaching out to someone like bimobject.com to learn more.
Do I need a CSI 3-part spec?
There are thousands of products that are specified on a construction project. Knowing where to specify your product can be as simple as providing the design professionals with a CSI 3-part guide specification. The specs written by building product manufacturers are known as guide specs. A special type of CSI 3-part specification that’s well planned out, with a focus on how a design professional will specify the products on a project. Usually written by a specification consultant or service.
This type of spec will guide the design professional on how to specify the product, what to specify, and save them time. To learn more about this subject, visit “do I need a CSI 3-part specification.”
If you’re not using a specification consultant, you’ll want to avoid some of the common pitfalls so that a design professional will want to use the specs your company offers.
Why do you want to avoid specification pitfalls?
One of the biggest complaints we hear from specifiers and design professionals is the lack of quality CSI specifications from building product manufacturers. Why is that? Well, most CSI 3-part specs written by building product manufacturers do not guide the design professionals very well. The most common pitfalls we see include:
- Inclusion of marketing information
- Copyright symbols ®©℗™
- Product names in every paragraph
- Manufacturer-benefiting warranty statements
- Statements that limit competition
- Specifying construction means and methods
- Page formatting that takes hours to correct
- Brand logos and creative footers
- Not following Division 01 requirements
- It’s in a non-usable file format.
- Not following CSI MasterFormat, CSI SectionFormat, CSI PageFormat
What happens if your spec is too complex?
If a spec is too complex, or a design professional sees some of the common pitfalls, one of two things will happen. The first is to minimize your spec on their desktop, with the intention of getting back to it when they have more time. Who has extra time these days?
The second is to copy your company’s name and paste it into a spec previously written for a competitor’s product or add your company to a past project spec. Task finished. So the next time you hear a manufacturer complain about how bad the Architect specs are, you may have played a role in that outcome.
The entire reason for having a spec is to make it easy for the design professional to specify your product. Once you’re added to a competitor’s specification, it will be more difficult to change in the future. Yes, design professionals do reuse specs. And you don’t want to create more work for the sales team.
Who should write your CSI specifications?
I often joke with other specifiers that manufacturers look at specs like a check box. We have a spec ✅, and spec requests are now done. Upload it to the website, and they’re off to the next task.
I hear reps say things like; we’ve got tried-and-tested specs that everyone loves. The best specs in the industry. But ask yourself this question. Are you the one using the specification on a project? How can you make this conclusion?
It’s easy to make these statements when you’re not the design professional, making 3,000 product decisions and writing hundreds of specifications on a deadline. It is kind of difficult to call the marketing department and say, “Hey, that spec you sent me is bad!”
This is where an experienced specification consultant that develops guide specs comes into play. They can give you an assessment of your current spec, how to improve it, and how to use it effectively. Also, tell you whether or not you need one for your type of product.
Now I know you may be thinking, I work for a big brand, and we have it all figured out. Or we already have a spec for our products, so this doesn’t apply to our company. We’ve found that the size of the company or having a spec on the website doesn’t mean you’ve pushed past some of the common pitfalls.
So who you choose to write your specs will become very important.
Who’s taking a stab at writing your specs?
The building product manufacturers I’ve reached out to assist in the last few years have shared some pretty interesting resources for specs. Here’s a list of who’s taking a stab at writing their specs.
The website company – How skilled is your website company at writing a specification? Have they ever worked in a design professional’s office? Last year, our team talked with a manufacturer that needed CSI 3 part specifications for their product line. After a few discussions, the Owner informed us that his website company said they don’t need any specifications. We don’t recommend taking advice from the people designing websites.
The technical guy – Is your technical department or engineer the best person to write the company’s specifications? I enjoy talking with technical staff about products. They know how it’s built, how it’s installed, and just about everything about the product. However, when it comes to creating technical specifications, all that know-how is important.
But when creating CSI 3 part specifications an engineer’s know-how leads to an overwhelming document. It’s like asking what time it is and getting a reply on how the watch was created! 🤭
When it comes to specs, all that detail is not essential. The more words and granular facts about the installation will just become, well, wordy requirements that aren’t important. If your specs have a Part 3 Execution that goes on for more than a page, I’ll bet that a technical team or engineer was involved in the spec writing. The project’s product submittals will include all of those details during construction, so avoid writing it in your company specification. Plus, specs shouldn’t cover means and methods of installation. It is up to the contractor to determine the means and methods.
The owner of the company – Is the visionary of the company also the company spec writer? Running a company and guiding the daily operations gives you a good skill set as a building product manufacturer. As an owner, you’ve seen your share of construction specifications, and so when the team says “we have a request for a spec” some owners jump into action to fulfill the requirement.
Now I have no objection to the Owner wanting to save a few bucks. But, specs follow the CSI 3-part format, and content is organized in specific areas and written towards the general contractor. So it’s a little more challenging to write a spec than to create a submittal or product data sheet.
A common outcome of Owner written specs is that they tend to fall in love with them. Unfortunately, the specs hit most of the common pitfalls, and design professionals avoid them.
A previous product manager – As a product manager, you become educated on, well, everything marketing-related about the product your company produces. You’re focused on website content, submittals, testing, budgeting, and how to build the brand for growing sales demand.
Do you have the time or skillset to write an adequate specification? Most marketing managers I’ve worked with have the best intentions, but writing specifications usually hit the middle of the list, with all of the daily tasks taking priority.
The new architectural rep – Architectural reps and sales reps also have the best intentions but lack the experience to write a specification for your product’s intended uses.
Reps have learned the art of copy and paste to build a specification from past project specs. I’ll take the warranty from this project, the installation from that project, and finally, let’s add a few extra things I’d like to see when I submit our submittals.
Representatives are more focused on:
- Fulfilling product requests
- Installation training
- Job site visits
- Submittal requests
- Product quotes
A common mistake we see is to write one specification for every single product a company manufactures. Let’s say your company manufactures 27 siding products, and a rep will typically write 27 specifications. The only difference is the color, texture, and installation clips.
That is what our team calls a maintenance nightmare and a game of flashcards for the design professionals to figure out what the differences may be.
Why should you learn how to read specifications?
Ok, now I know some of you are looking at your specifications and saying “I don’t see an issue” or “I hired someone to write our specification, so we are exempt from this discussion.” Problem solved. We’ve paid a design professional to write our specs, and were in the clear!
If you don’t read them, how would you identify an issue?
We’ve seen some interesting CSI 3 part specifications in the last few years. One that hits home is the dryer vent spec.
I received a CSI 3 part specification to review a few days ago. It was for a dryer vent. I had to take a second look; yep, this is the dryer vent that goes on the side of your house. Why would anyone write a CSI 3-part spec for a dryer vent? I am not entirely sure why a manufacturer would pay or a consultant would write a commercial CSI 3 part specification for a dryer vent that is primarily used on residential projects.
Another specification we reviewed was from an epoxy floor coating manufacturer. The company manufactures epoxy floor coatings, concrete stains, sealers, and decorative flooring products. They took the next step to have a professionally written specification.
The specification writing company decided to group all of their products into a single, massively complex specification, without regard for how design professionals specify the products on a project. The manufacturers would have been better served by writing three simple specifications using CSI MasterFormat recommendations.
Unfortunately, these manufacturers weren’t able to identify the problem and continue to supply the specifications to design professionals without knowing it’s of no use.
How will design professionals find them?
A well-written specification should be accessible on your website. So, design professionals that seek out your products can download them 24/7. If your product is going to be specified, your website is typically the first stop for a design professional.
The next stop for a design professional is to locate specifications on a website that writes, and catalogs specifications.
So, it is a good idea to store your specifications on your website and publish them on other websites to create an online footprint.
Specifications are a journey and it’s not a simple box to check. Don’t assign the specification writing task to the new architectural rep or take advice from the website guy.
We recommend you create a specification plan and not randomly develop specifications. Learning to read specifications will help you develop the right number of specifications and complete daily requests. Remember, the more specifications request you receive, the more you’re building your brand.
Also, I should mention that seasoned specifiers and design professionals are starting to retire. This means that younger emerging design professionals will soon take more control of the project CSI specifications process. Offering simple, straightforward, and easy-to-use specifications will become more critical.
Don’t forget to keep them up-to-date, make them downloadable on your website, and websites that supply specs to design professionals.
Learn more about ZeroDocs specifications tools and services.